Tuesday, October 13, 2015

Straightpoint Load Cells for Dr. Phil TV Show



Straightpoint (USA) - Behind the scenes at one of the most popular talk shows in North America, five Straightpoint load cells monitor the weight distribution of Dr. Phil’s video wall.

Advanced Industrial Solutions, a distributor for the force measurement, load monitoring and suspended weighing load cell manufacturer, supplied five bolt type anchor load cell shackles with wireless transmitters to the studio.

Straightpoint’s wireless load shackle is supplied with an update rate of 3Hz and can be configured to run up to 200Hz. Data is transmitted wirelessly utilizing the latest in IEEE 802.15.4 (2.4 GHz) technology, providing transmission of both static weight and dynamic load to a wireless handheld controller or PC. The software allows for simultaneous control, display and real time data logging of up to 100 Straightpoint telemetry load cells.

Dr. Phil provides a forum to make psychology accessible and understandable to the general public by addressing important personal and social issues. A key component of the show for studio and television audiences is his iconic video wall.

Trevor Smith, area sales manager, Advanced Industrial Solutions, explained that Straightpoint’s ability to deliver to a short lead time was key to securing the order. He said: “Lead time for equipment with this complexity is usually a six to eight week turnaround. We had the system field tested and installed in approximately nine days.”

John Molidor, the general manager of Straightpoint Inc., said: “Without the ability to deliver product to such a short lead time, we wouldn’t have been involved in this fantastic project; it’s what set us apart, as is so often the case. It is common for us to receive a phone call and the deciding factor is delivery time. This isn’t always the case in the entertainment industry, which schedules much of its work, but when a weighing situation emerges on a project, they need a quick solution.”

Smith had a number of other factors to consider related to the Prysm video wall, including strap spooling; center of gravity; capacity of overhead support structure; upper and lower limit requirements; low headroom; and wall sensitivity, related to camber and acceleration of lift.

He said: “We had to ensure a soft start and soft stop with all wall traveling to not damage the digital tiles of the video wall and displays.

Independent and synchronized operation of five winches required encoder cables, dynamic brake resistors, variable frequency drives, step down transformers, upper and lower limit switches, and fusible disconnect for added safety.”

The installation was a collaborative effort between the executive management of the Dr. Phil show, Paramount’s grip department, Spragg Industries, Larry Clark Construction, Columbia Winch and Advanced Industrial Solutions.

Smith added: “A colleague in the aerospace industry recommended me for the project to the construction manager for the Dr. Phil show after everyone else in the industry was saying equipment like this couldn't be designed and installed in that short period of time. It was a fun project that required a lot of fast engineering and manufacturing.”

Molidor concluded: “It was a privilege to be involved with a project that everyone can relate to. Dr. Phil is a household name and many people will now associate the show with the use of Straightpoint’s load cell technology.”

For more information about the Wireless Load Shackles from Straightpoint click here.

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