WIPOTEC GmbH (Germany) - Press Release: Merging our websites.
Since 2017, the core brand Wipotec has been at the center of our brand architecture. By using differentiated logos, we have given the three historically grown companies a home for a long time to come. In the long run, however, it does not make sense from a brand management perspective to use cannibalizing logos. Therefore, from now on, we will no longer differentiate between Wipotec Weighing Technology, Wipotec-OCS and Wipotec Group.* Instead, the brand's recognition value is to be increased through a unified brand presence, thus strengthening the brand. To emphasize clarity and togetherness, we now also operate on a single website. The website is technically, content-wise as well as visually revised and offers our website visitors a holistic overview and better usability.
All our skills and know-how are no longer spread over three websites. The "one-stop-shop principle", which we have been living with our technologies for more than 30 years, is now also reflected in our online presence.
With the website merge, we have now reached a milestone in the revision of our corporate design. But we still have a lot to do - you can be curious.
*There will be no change in responsibilities, organizations and companies. I.e. your contact persons remain the same and company names are unchanged.