Friday, November 1, 2013

Runtastic launches world’s most intelligent scale



Runtastic (Austria) - Runtastic Libra measures weight, monitors body composition and supports weight management; wireless transmission of all data to the corresponding app; synchronization with the Runtastic Ecosystem.

Runtastic world leader in mobile fitness apps and hardware with more than 40 million downloads, presented the world’s most intelligent scale at IFA 2013 and was represented at the fair from Sept. 5 7. Health-conscious users can not only control their weight with the Runtastic Libra, but they are provided a variety of health-related data to help them reach their individual health goals. Thanks to the new Bluetooth Smart technology, all data is transmitted to the corresponding Runtastic Libra app for smartphones and tablets and can be synchronized with the users’ training logs on the Runtastic.com and within their personal apps.

Comprehensive body analysis & individual goals:
Besides measuring users’ weight, Runtastic Libra also determines their body fat, muscle mass, bone mass and water content, and, upon introduction of additional information, the scale is able to accurately calculate Body Mass Index (BMI) and caloric requirements expressed by the basal and active metabolic rates (BMR and AMR). All this makes the Runtastic Libra, in combination with the corresponding app, the world’s most intelligent scale, assisting users in establishing custom, individual goals, such as ideal weight or body fat percentage. Once goals are identified, the Runtastic Libra provides ongoing information on if users are likely to reach their goals by the predefined end date. Moreover, the scale is able to automatically recognize up to eight different users and to separately manage their respective data.



Perfect weight control with compatible app:
Energy-saving Bluetooth Smart technology allows for the wireless transmission of all measured body metrics to the corresponding Runtastic Libra app for smartphones and tablets, where users can then access and review all information. In addition to defining goals, the app also includes a feature to calculate the anticipated future progress of the user’s weight based on past measurements. Consequently, the Runtastic Libra is able to anticipate negative progress, giving users the opportunity to take countermeasures in a proactive manner. Likewise, the scale also shows if a user is making progress according to plan and can enjoy a treat here or there without remorse.

Integration of information into the Runtastic Ecosystem:
If desired, the information provided by the Runtastic Libra and its corresponding app can also be integrated into the Runtastic Ecosystem. In this case, the user’s body metrics are uploaded to the user profile on the Runtastic.com, along with data from the user’s Runtastic fitness apps, thereby substantially improving the accuracy of the calorie tracking feature included in the apps.

The Runtastic Libra provides far more than statistical information on weight. Users receive dynamic data on their body composition, support to reach their individual weight goals and numerous benefits through the integration of all information into the most comprehensive health and fitness ecosystem in the industry.

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About Runtastic:
Founded in 2009, Runtastic has rapidly grown into an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness.

With more than 40 million downloads 18 million registered users on Runtastic.com, Runtastic’s mobile applications sync directly with proprietary hardware to track distance, speed, pace, time, heart rate, calorie consumption and route traveled (via maps) when running, biking or engaging in other exercise activities. The results can then be viewed directly within the app, via Runtastic GPS devices or on Runtastic.com where users can view their online training log, get detailed data analysis and compare with others. Whether you are a novice or an athlete, Runtastic makes exercise easy and fun. Runtastic is available on iPhone, Android, Windows Phone and BlackBerry.

For more information about the New Libra Scale from Runtastic click here.

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