Bizerba (Germany, Japan) - In 2018, Bizerba has initiated a partnership with A&D, a Japanese manufacturer of measuring instruments. The long-established, Tokyo-based company is renowned for its high-end lab and precision weighing solutions, making it an ideal partner for the family-owned company from Balingen (Germany). The cooperation enables the expansion of existing markets with an increased product portfolio and the strategic opening of new market segments. Furthermore, Bizerba will be able to serve its customers even better.
The cooperation will enable the companies from Germany and Japan to meet the full spectrum of industry and retail requirements in the area of weighing technology. In this context, Bizerba will benefit from the performance and quality provided by A&D‘s products especially in the area of analysis and precision scales and high-resolution compact scales. The proximity to the customers, the service and support experience and the leading market position of Bizerba, in turn, will be beneficial for A&D.
“The new partnership will enable both companies to better respond to market requirements and to achieve cross-market success while our customers will continue to benefit from our excellent service performance because we will still be responsible for the support and maintenance of all products in the future. As the potential is there and the groundwork has been laid, we look at this cooperation with great confidence,“ said Andreas Wilhelm Kraut, CEO and shareholder of Bizerba.
“Bizerba and A&D are leaders in our specific areas. Our competitiveness will be strengthened by our concentrated know-how, enabling us to offer holistic, fully-customized systems and solution packages. The entire team is fully backing this partnership and is looking forward to a successful coexistence,” said Yasunobu Morishima, president and CEO of A&D.