Marel (Iceland) - Marel launched a new, state-of-the-art labeler at the Marel Whitefish ShowHow on November 10, 2016. The new M360 high-speed labeler employs the latest technology in flexible linerless labeling.

It offers a winning presence on the retail shelf with wraparound labels as well as C-wrap partial wraparound labels and top labels.

Efficient brand promotion:
Wraparound labels make it easy to brand products with plenty of space to communicate essential product information and comply with all food-labeling regulations. The M360 labeler is designed for premium labeling of all popular tray sizes and is ideally suited for skin packs. It promotes premium shelf presentation of all pack types.

Environmentally friendly:


Using no carrier backing paper, the M360 has zero backing paper waste making it environmentally friendly. It offers improved efficiencies and volume applications with label reels that weigh 40% less than self-adhesive labels. Other benefits include:

• More labels on a reel, fewer reel changes and less downtime
• Increased application speed
• Increased surface print area for brand management
• Consistency of format on-shelf
• Tamper evident for improved security and safety

Fixed weight or catch weight:
The M360 labeler is available as a stand-alone unit for fixed-weight packs or it can be connected to Marel’s weigh price labelers for catch-weight products. Setting up and changing labeling programs is automatic and easy to do, which makes for increased efficiency and less downtime.

Efficiency, consistency and flexibility:
With its unique combination of efficiency, consistency and flexibility, Marel’s new M360 labeler can help processors achieve a winning product presence on the retail shelf.