Utilcell (Spain) - UTILCELL (Spain) has acquired a share of its distributor BEIJING SENSERQ (China) and they have signed a Joint Venture to commercialize UTILCELL products around China, with a total investment of € 500.000, creating a new company, UTILCELL SENSERQ AUTOMATION CONTROL (BEIJING) CO, LTD.
As stated by Mr Josep Sabaté, the General Manager of UTILCELL: "We firmly believe in the needs of the Chinese market to have a European high-quality product and service for weighing control in their installations.
We feel very fortunate to be able to add value in companies present in strategic markets and thereby mutually strengthen each other with a common strategy. With this acquisition and alliance, we will strengthen our distribution company in China, providing our product know-how, boosting the strategic development of the company and facilitating the supply chain. In this manner, we will expedite the commercial response and the technical and logistical support for our customers."
BEIJING SENSERQ is located in Beijing and it has been the UTILCELL distributor in China for more than 15 years.
UTILCELL manufactures Load Cells, Mechanical Accessories and Weighing Electronics. The headquarters are located in Barcelona, Spain, and it has subsidiaries in several different countries, with and an extensive worldwide network of distributors. Its 35 years of business activity in continuous expansion have enabled it to become consolidated as one of the main manufacturers of load cells worldwide, now supplying over 60 countries, with its volume of exportation representing 70% of its overall turnover.